Main Key Visual
the trace of wixgear
When we combined our focus elements (Four Points
of Motion, Pattern and Arrow), we got the main focus
element: The Trace of WixGear.
The idea of the trace was perfect to symbolize the motion: when the arrow passes by, it leaves an imaginary trace that contains the “Plug it. Stick it. Tilt it. Slick it.” symbols (the essential focus element) to represent what WixGear is all about.